As we’re sure you’re all aware, the coronavirus situation in the UK has escalated in recent weeks, with the majority of the UK asked to work from home where possible from early last week. Since then, the British public seems to have picked up a new hobby - snacking!
During these somewhat bleak times, we wanted to try and brighten up the internet with some interesting research on what Brits are munching on in between answering emails and taking conference calls.
We spoke with 3,000 people from across the UK about their snacking habits, and found that McVitie’s Chocolate Digestives came out on top as the most popular snack to eat while working from home, followed by Cadbury Dairy Milk and Pringles.
We also found that less than a fifth of Brits have been snacking on fruit (naughty naughty!), with the majority admitting to snacking mostly on confectionery (can’t say we blame you).
It may be that your favourite snack isn’t featured on the list, maybe you’re more of a McCoy’s than a Walkers fan, but either way one thing is for certain, British employees love to snack!
Here are the top 10 most popular WFH snacks that Brits can’t stop eating:
- McVitie’s Chocolate Digestives
- Cadbury Dairy Milk
- Haribo sweets
- Galaxy Smooth Milk
- Snack a Jacks
- Walkers Salt & Vinegar crisps
- Go Ahead! bars
- Müller yoghurt
- Die McVitie’s Hobnobs
In addition to this our research also revealed which areas of the UK are snacking on confectionery the most, and discovered that residents in Birmingham reach for the treat cupboard the most, with more than four fifths saying they’ve been snacking on mostly ‘junk food’ since they began working from home.
The ten areas which have been eating the most junk food snacks are:
- Birmingham - 82%
- Manchester - 79%
- Cardiff- 72%
- Gloucester - 69%
- Devon - 65%
- Bristol - 59%
- Bournemouth - 51%
- London - 49%
- Hull - 45%
- Plymouth - 42%
WeAreFeel founder, Boris Hodakel, said,
“Since the announcement that the British public should practice social distancing, a huge number of workers have left the office to work from home, and a trend that has really emerged is snacking! This could be because people feel more comfortable to snack in the confines of their own house, or it could be that the snacks are more accessible now. Your kitchen is just a 10 second walk away, so it’s a lot easier to go and grab a packet of crisps in between conference calls!
“As a wellness brand our main goal is to make sure people are happy and healthy, so we wanted to see how this change in work environment has impacted snack habits, and what the country’s go-to snack is. Whilst the coronavirus pandemic is very serious, and we implore all to follow government guidelines and to stay safe, we wanted to do something a bit more light-hearted, that people could relate to.”