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Content Selection
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Why: has fewer side effects and is more similar to NAD (nicotinamide adenine dinucleotide) into which any form of vitamin B converts when inside the body.
VS
Regular Multivitamin
Vitamin B3
❌ They use: Niacin – an oxidised form of nicotine
Why not: can cause liver problems, stomach ulcers, muscle damage and affect heart health as well as cause unpleasant side-effects as dizziness, skin flushing, nausea and insomnia. Has lower bio-availability.
In Feel Multivitamin
Vitamin B12
✅ Form we use: Methylcobalamin
Why: it’s a naturally occurring form that has a higher retention rate and provides body with energy; Has the highest bio-availability (3x that of cyanocobalamin).
VS
Regular Multivitamin
Vitamin B12
❌ They use: Synthetic Cyanocobalamin
Why not: it's synthetic and isn't found in nature, is excreted faster and isn't stored effectively in tissues. It contains a molecule of cyanide and has to be transformed into Methylcobalamin before it can be used by the body. On top of this it has a wide variety of side-effects.
In Feel Multivitamin
Vitamin D
✅ Form we use: Natural D3 from lichen
Why: it’s ethically sourced and 100% vegan. Is necessary for metabolising calcium and promoting a variety of processes in the body including supporting your immune function.
VS
Regular Multivitamin
Vitamin D
❌ They use: Ergocalciferol (D2) from yeast or Cholecalciferol (D3) from lanolin.
Why not: vitamin D2 is less absorbent than D3, and Lanolin is derived from sheep’s wool: most of the times a rather unethical process.
In Feel Multivitamin
Vitamin E
✅ Form we use: Natural Succinate
Why: it comes from plants and leads to higher alpha-tocopherol levels in the body by improving retention. Has highest bio-availability.
VS
Regular Multivitamin
Vitamin E
❌ They use: Synthetic DL-Alpha Tocopherol Acetate
Why not: a synthetic form which is made from petrochemicals. Has low bio-availability and retention rate.
In Feel Multivitamin
Vitamin K
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✅ Form we use: MK7 - Menaquinone with 7 chains which closely resembles the form present in our bodies
Why: has the highest bio-availability with no side-effects and effectively increases the tissue levels of menaquinone in the body.
VS
Regular Multivitamin
Vitamin K
❌ They use: K1 (Phylloquinone) and K2 (Menaquinone)
Why not: both have low bio-availability; Menaquinone is quite different from the form present in our bodies and Phylloquinone’s bioavailability score is even worse at 20% - liver and organs filter out almost all of this nutrient before they can be used. Side-effects may include dizziness, sweating and shortness of breath.
In Feel Multivitamin
Folic Acid
✅ Form we use: Natural Methyl Folate
Why: it’s closest to the natural form of B9 and does not require the MTHFR gene activation. It’s digested with incredible bioavailability.
VS
Regular Multivitamin
Folic Acid
❌ They use: Synthetic Folic Acid
Why not: it requires MTHFR gene activation to be absorbed - up to 25% of people don't have this gene, so to many this form is useless. Oxidative stress and other digestive problems can occur due to absorption issues.
In Feel Multivitamin
Copper
✅ Form we use: Bisglycinate
Why: it’s bonded to a glycerine substrate leading to highest bio-availability, as it absorbs directly into the bloodstream.
VS
Regular Multivitamin
Copper
❌ They use: Copper Citrate and Sulphate
Why not: Citrate has bio-availability issues, absorption is heavily dependent on the gut linings condition. Sulphate is an actual toxin and shouldn't be ingested in general. Kidney failure and intoxication can occur with as little as 1 gram of copper sulphate.
In Feel Multivitamin
Selenium
✅ Form we use: Natural Selenomethionine
Why: it’s closest to the naturally present form and has the highest bio-availability and fewest side-effects.
VS
Regular Multivitamin
Selenium
❌ They use: Synthetic Sodium Selenate & Selenite
Why not: both are inorganic forms produced using synthetic chemicals and are hard for the body to process (Sodium Selenite is commonly used in glass production and can harm cellular structures).
In Feel Multivitamin
Magnesium
✅ Form we use: Magnesium Citrate
Why: uses citric acid as a base for essential minerals leading to optimal absorption rates and safety.
VS
Regular Multivitamin
Magnesium
❌ They use: Magnesium Oxide or Chloride
Why not: Oxide isn't soluble in water and only up to 43% soluble in stomach acid, it can even be fatal upon contact with lungs. Chloride commonly causes nausea and an upset stomach.
In Feel Multivitamin
Iron
✅ Form we use: Bisclycinate
Why: it belongs to a new class of nutrients that consist of essential minerals that have been bonded to glycine with citric acid, Bisglycinate demonstrates highest levels of bio-availability and safety.
VS
Regular Multivitamin
Iron
❌ They use: Fumarate, Sulphate and Gluconate
Why not: Fumarate is potentially harmful to people who have Crohn’s disease and other digestive conditions, Sulphate can cause oxidative damage and Gluconate contains very little elemental iron, hence the low bio-availability.
In Feel Multivitamin
Calcium
✅ Form we use: Calcium Citrate
Why: it’s the easiest form to absorb and can be taken on an empty stomach. It doesn't worsen any digestive issues unlike carbonate. It's needed to maintain bone health and facilitate cellular signalling.
VS
Regular Multivitamin
Calcium
❌ They use: Calcium Carbonate
Why not: requires stomach acid to absorb and people suffering from inflammatory bowel disease can't physically produce enough acid. Carbonate undergoes a complex process on the way to becoming an edible substance and is hard to digest. The unabsorbed nutrient content could lead to significant health concerns such as a heart disease. “Coral calcium” or calcium phosphate, either do not have nutritional benefits or are falsely advertised, having low bio-availability and health implications.
In Feel Multivitamin
Zinc
✅ Form we use: Natural Zinc Citrate
Why: has higher bio-availability - makes almost insoluble zinc dissolve in water and become bio-available. Our bodies don't produce zinc and it is crucial for immune system support and stimulating enzyme and protein production.
VS
Regular Multivitamin
Zinc
❌ They use: Zinc Oxide and Sulphate
Why not: Oxide is synthetic and almost insoluble in water or fat, widely used as an additive in materials such as rubbers, plastics, ceramics, cement and paints, Sulphate is also synthetic and can cause side-effects such as nausea and stomach distress.
In Feel Multivitamin
Boron
✅ Form we use: Disodium Borate (Borax)
Why: it regulates the activity of essential minerals (and is needed for calcium production), increases bio-availability of other minerals and improves metabolism.
VS
Regular Multivitamin
Boron
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Co Enzyme Q10
✅ Form we use: Naturally fermented CoQ10
Why: ubiquinone is critically involved in the production of ATP (Adenosine Triphosphate) providing cells with energy and taking part in every cellular function.
VS
Regular Multivitamin
Co Enzyme Q10
❌ They don’t add it
Why not: it's too expensive for them to let you have it.
In Feel Multivitamin
L-Glutamine
✅ Form we use: L-Glutamine
Why: essential amino acid, forms proteins and supports gastrointestinal and immune health (by helping create new immune cells).
VS
Regular Multivitamin
L-Glutamine
❌ They don’t add it or use D-Glutamine.
Why not: it’s expensive to include, whereas D-Glutamine doesn't have any actual benefits, as numerous research papers suggest.
In Feel Multivitamin
Grapeseed Extract
✅ Form we use: Natural Grapeseed Extract (GSE)
Why: beneficial polyphenols and proanthocyanidins - powerful antioxidants that help defend blood vessels, improve digestion, aid in fighting diabetes and prevent neurodegenerative and cardiovascular diseases.
VS
Regular Multivitamin
Grapeseed Extract
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Alpha Lipoic Acid
✅ Form we use: Alpha Lipoic Acid (ALA) - naturally occurring
Why: helps with cell signalling, oxidative stress and promotes weight loss. Our bodies generally don't produce enough of ALA and Vegans are especially at a high risk of a deficiency.
VS
Regular Multivitamin
Alpha Lipoic Acid
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Lutein
✅ Form we use: Lutein - natural Carotenoid
Why: it absorbs directly into the macula of your eye’s retina and protects it against damaging blue light. It also improves cognitive function and cardiovascular health.
VS
Regular Multivitamin
Lutein
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Spirulina
✅ Form we use: Organic Powder Spirulina (Cyanobacterium)
Why: it’s an antioxidant and an immune modulator. Contains polysaccharides that helps digestive organs release energy and raise levels of healthy lactobacillus bacteria in the gut. Fights allergies by blocking histamine production.
VS
Regular Multivitamin
Spirulina
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Turmeric
✅ Form we use: Turmeric Extract (95% Curcuminoids)
Why: curcuminoids are polyphenol compounds that reduce inflammation, oxidative stress, fight back against heart disease and reduce pain.
VS
Regular Multivitamin
Turmeric
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Reishi Mushrooms
✅ Form we use: Reishi Mushrooms (Ganoderma Lucidum)
Why: superfood with incredible antioxidant and anti-inflammatory properties, has cardiovascular and immunomodulatory benefits that help prevent diseases.
VS
Regular Multivitamin
Reishi Mushrooms
❌ They don’t add it
Why not: expensive to include.
In Feel Multivitamin
Citrus Bioflavanoids
✅ Form we use: Citrus Bioflavanoids
Why: powerful antioxidants derived from citrus fruits. Offer protection against allergies and help strengthen heart health.
VS
Regular Multivitamin
Citrus Bioflavanoids
❌ They don’t add it
Why not: expensive.
⚠ BEWARE!
NASTY ADDITIVES
In Feel Multivitamin
Magnesium Stearate
✅ We don’t use it
Why: has health concerns and is unnecessary
VS
Regular Multivitamin
Magnesium Stearate
❌ What is it: a lubricant and an anti-adherent
Why they use it: to speed up production of pharmaceuticals and cosmetics.
⚠Dangers:
chemically, it is soap and it can irritate the mucosal lining of your bowels causing spasms and digestive issues. It prevents nutrient absorption by promoting gastrointestinal bacterial biofilm growth. Concentrated Magnesium Stearate is classified as a hazardous substance (uses listed as ammunition, paint and varnish dryer).
In Feel Multivitamin
Stearic Acid
✅ We don’t use it
Why: has health concerns and a significantly negative footprint on our environment
VS
Regular Multivitamin
Stearic Acid
❌ What is it: a binder and a lubricant
Why they use it: for faster operation of machinery, so production schedules meet profit targets.
⚠Dangers:
often derived from Cottonseed oil (highest content of pesticide residues of all commercial oils) and Palm oil (one of the biggest contributors to climate change and deforestation).
⚠Dangers:
inhaling it can cause irreparable lung damage such as the Silicosis disease or even lung cancer; This is putting safety claims into perspective.
In Feel Multivitamin
Maltodextrin
✅ We don’t use it
Why: it’s highly processed, harmful and completely unnecessary
VS
Regular Multivitamin
Maltodextrin
❌ What is it: an additive made from corn, rice, potato starch or wheat
Why they use it: improves thickness and prolongs shelf-life, adds flavour
⚠Dangers:
high in carbohydrates and high on the glycemic index (GI), can cause a spike in blood sugar and is especially dangerous for people who have diabetes or an insulin resistance.
In Feel Multivitamin
Flavourings
✅ We don’t use it
Why: are highly processed and unnecessary
VS
Regular Multivitamin
Flavourings
❌ Why they use it: to add smells and flavours
⚠Dangers:
may cause allergic reactions and food hypersensitivity, can worsen asthmatic symptoms, cause abdominal pain, diarrhoea and vomiting.
In Feel Multivitamin
Coating agents
✅ We don’t use it
Why: are unnecessary
VS
Regular Multivitamin
Coating agents
❌ Why they use it: as coating for hard-shells
⚠Dangers:
usually made from nanoparticles, which may cause local and systemic effects in models of cell structures
In Feel Multivitamin
Gelatin
✅ We don’t use it
Why: is an unethical product and has some health concerns
VS
Regular Multivitamin
Gelatin
❌ What is it: a gelling agent derived from collagen from animal body parts
Why they use it: as a shell for soft-gels or a coagulation agent
⚠Dangers:
can cause severe allergic reactions, bloating and heartburn. Has toxicity - when foreign toxins as pesticides enter the body via animal collagen intake. Can damage liver and kidneys due to excessive protein content.
In Feel Multivitamin
Glycerin
✅ We don’t use it
Why: has health concerns
VS
Regular Multivitamin
Glycerin
❌ What is it: a form of sugar alcohol that your body cannot fully absorb
Why they use it: as a filler and sweetener
⚠Dangers:
can cause headaches and nausea, prolonged ingestion can cause elevated blood sugar or fat levels
In Feel Multivitamin
Palm Oil
✅ We use: Rice flour
Why: as a 100% natural and safe alternative to anti-caking agents
VS
Regular Multivitamin
Palm Oil
❌ Palm Oil - high in saturated fat, it boosts “bad” LDL cholesterol and triglycerides, which are both risk factors or heart disease.
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