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Home Learn How to Choose the Best Multivitamin in 2020


How to Choose the Best Multivitamin in 2020

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What’s wrong with all those multivitamins on the market?

Let’s break it all down. During the mid-20th century, medical scientists became convinced that they’d cracked the code of human nutrition. Affordable, synthesised forms of essential vitamins and minerals were the answer. Just don’t mind all the toxic fillers and colouring agents.

Faced with a sea of multivitamins full of unpronounceable ingredients we’d never heard of, containing vitamin and mineral concentrations at over 1,000% of your recommended daily intake value, are such daily multivitamins the best value in 2020?

Are multivitamins a waste of money?

That all depends on how much importance you place on your health. How much do you want to still be happy, healthy, and strong at 70? Do you want to be the first person in your family to live past 100? By taking the right steps to shore up your body’s nutritional infrastructure now, you can buy yourself decades of golden years in the future.

We’ve come across so many multivitamin failures that we lost count. Fillers, artificial ingredients, inferior nutrient forms, and insanely high nutrient concentrations convinced us that many multivitamins on the market only exist to waste your hard-earned pay.

How can you get the most out of multivitamins without getting scammed? Do your research. Find out which nutrient forms are best, and choose multivitamins that include these bioactive nutrient types. Whether you won’t stop until you find the best multivitamin for women in their 20s or you just want to find a good multivitamin with iron, investing in high-quality ingredients is the best way to make multivitamins worth it in the long run. 

What’s the best adult vitamin?

To some degree, the best multivitamin is different for everyone. We all suffer from unique nutrient imbalances and deficiencies, so a personally tailored approach to nutrition will always deliver better results.

Nobody has time to do tons of blood tests and carefully calibrate their diets with their personal chefs, however, so the one-size-fits-all approach is a close second-best.

Without knowing much about how the supplement industry is changing, searching for the best multivitamin for women can be challenging. It used to seem safe to try any old multivitamin off the shelf, but we’re learning more about the dangers of certain conventional multivitamin ingredients.

Don’t use a multivitamin if it contains…

  • Fillers: Ingredients like magnesium silicate, commonly used as fillers in multivitamins, could be toxic or carcinogenic.
  • Colourings: Often used as a colorant in supplements, titanium dioxide may be harmful to human health.
  • Thickeners: Carrageenan and other thickening agents are commonly added to multivitamins for no reason, which needlessly leads to potential toxin exposure.
  • Soy: Some cheap multivitamins contain ingredients based on soy, which is an endocrine disruptor.
  • Inferior nutrient types: There’s a lot to learn which forms of vitamins and minerals are safe and which aren’t. The WeAreFeel blog is a great place to start learning the difference.

What’s the best multivitamin for vegans?

For dietary or philosophical reasons, vegans have made a vow not to consume animal products. What vegans might not know about the supplement industry, however, is that many supplement manufacturing processes hurt animals and our ecosystem even if they don’t directly contain animal ingredients.

More than simply settling for a vegan multivitamin, it’s important to also select a daily supplement that’s entirely sustainable and supports proper environmental stewardship. We’ve fairly and sustainably sourced every ingredient in Feel directly from the manufacturer, which gives us total control over the supply chain.

9 non-vegan supplement ingredients flying under the radar

To make smart choices, you need to be aware of these yucky substances:

  1. Animal-based digestive enzymes like pepsin and lipase
  2. EPA and DHA omega-3 fatty acid⁠—ALA is okay for vegans!
  3. Many forms of vitamin D3 come from fish oil or sheep products⁠—Feel includes Vitashine, a vegan form of D3 
  4. Bee pollen isn’t vegan (unless you don’t count insects as animals)
  5. Some forms of hyaluronic acid might still be sourced from rooster combs.
  6. Chondroitin is harvested from the joints of sharks or cows
  7. Unfortunately, every form of dietary collagen is off-limits from vegans since it comes from animal tissue
  8. Gelatin is an icky filler that shouldn’t be in supplements anyway
  9. Used as a preservative and sweetener, glycerin is sometimes derived from animals

How to choose the best multivitamin for athletes

Athletes push their bodies beyond the limits of what ordinary people can comprehend. Constantly poised on the competitive edge, an athlete’s body needs special care and attention. Without proper nutrition, overly-athletic activities could lead to injury, so it’s important to understand the critical role that supplements play in an athlete’s life.

What nutrients do athletes need?

  • Zinc: Your body uses lots of zinc when you’re operating at your peak, and failing to replenish this nutrient can lead to zinc deficiency.
  • Iron: Iron is critical for producing hemoglobin, which is used to provide your muscles with energy. Vitamin B12 boosts the hemoglobin-producing power of dietary iron.
  • Calcium: As the most abundant mineral in your body, you need to consume lots of calcium to keep your skeleton healthy.
  • Vitamin D: This nutrient helps your body process calcium, and it also helps with protein synthesis, immune function, and electrolyte metabolism.
  • Magnesium: Your heart needs lots of magnesium to regulate cardiac activity, and this substance is also a potent antioxidant that prevents fatigue.

What about female athletes?

A good women’s multivitamin should provide everything that female athletes need to stay competitive. It’s especially important for female athletes to get plenty of iron and calcium as they age to keep up their energy levels and prevent loss of bone density. Vegan vitamin D3, like Vitashine, is also critical for helping female athletes maintain proper calcium bioavailability.

Benefits of taking a multivitamin vs. separate vitamins and minerals

We can name a few off the top of our heads:


You decided to take a daily multivitamin because figuring out how to fit a proper diet into your busy schedule turned out to be impossible. Now isn’t the time to fiddle around with dozens of different vitamin bottles.

To properly tailor your supplement intake to your nutritional needs, you’d have to carefully measure each substance you take every day. That sounds a lot like making your own multivitamin from scratch when you don’t even have enough time to tie your shoes in the morning.


Want to make sure you aren’t deficient in any of the essential vitamins or minerals? Taking a daily multivitamin supplement is the only way to get it done.

Even if you hit the “Big 5” of vitamin C, vitamin B, vitamin D, calcium, and iron, you could still end up deficient in some obscure mineral like manganese or potassium. Take a capsule of Feel every day knowing that you’ve covered all your bases⁠—and then some! 


Believe us, we hear you. Multivitamins bombard your body with way more nutrients than it can handle, throwing your system out of whack and potentially filling your tissues up with toxins. Not so with Feel Multivitamin.

We’ve carefully calibrated every ingredient in our legendary daily supplement to match your Recommended Daily Intake (RDI). In some cases, we’ve adjusted concentrations a tad due to fruits of our own research, but rest assured that every single molecule in every single capsule of Feel Multivitamin was put there on purpose. 

Why high-quality multivitamins are important

For the longest time, science has operated on the “reductionist” model. A result of the “form follows function” motto of modernism, medical scientists of the 20th century sought the most simplistic, mechanistic solutions to illness and disease. An extreme example of this trend is lobotomy, which was widely practiced and considered to be a legitimate medical treatment until mid-century.

Conventional nutrition is the equivalent of lobotomy but for your entire body. All throughout the last century, pharmaceutical manufacturers raced to create the least expensive, most synthetic forms of vitamin B, calcium, vitamin C, and all the other essential vitamins and minerals. The potential downsides were seen as irrelevant to the potential profits involved.

It’s only recently that we’ve come to understand just how complex and delicate the human body is. Blasting your system with tons of synthetic nutrients doesn’t make you into the next super-being⁠—it leads to hormonal imbalance, fatigue, disease, and all the other results of poor nutrition.

Not all nutrient forms are made equal

In the last few years, we’ve learned that the form of a nutrient you take is just as important as the nutrient itself. There’s a huge difference, for instance, between how copper citrate and copper bisglycinate absorb into your system, but you’ll still find “copper citrate” on the labels of almost every multivitamin in the world.

We’ve left no stone unturned in our quest to find the best multivitamin ingredients on the planet. Not satisfied with simply providing the nutrients the government says you need, we’ve boosted our revolutionary multivitamin formula with tons of special ingredients.

In a few decades, many of the next-generation nutrients in Feel Multivitamin will be considered just as essential as zinc or vitamin E. The supplement industry is changing for the better, but it’s still important to look ahead of the curve to protect your health.

Choosing the best multivitamin: What to look out for

  • Multivitamins should be convenient, affordable, and safe
  • More ingredients isn’t always best⁠—make sure you know what’s in your bottle!
  • Make sure your supplement company aligns with your views
  • Subscription-model supplement companies often offer higher-quality products

There are tons of different multivitamins on the market. Whether you’re on the hunt for a multivitamin for women or for men, understand that legacy options often offer decreased value. Just because a supplement bottle wound its way to the shelf of your local health shop doesn’t mean it’s worth its weight in sand. You’ll see what we mean as we continue.


Many consumers still stop at the daily values (DV) section without going any deeper. As long as the DV of each nutrient exceeds 100%, you’re good to go, right?

On the contrary, the vast majority of multivitamins on the market contain tons of ingredients that are either unnecessary, harmful, or both. From fillers to thickeners to colorants, the average supplement bottle is filled with ingredients that have no place anywhere inside your body.

Learning to critically examine supplement ingredient labels is vital to picking the right products.

Product type

Do you really want to have to remember to buy a new bottle of multivitamins every month? The ways of the past are dying, and the subscription model is becoming the new norm for multivitamins. In most cases, companies that offer multivitamins on a subscription model are more trend-setting and use better ingredients.

Plus, subscription-model supplements are less wasteful. They use as little packaging as possible, and they don’t take up space on brightly-lit, climate-controlled retail shelves.

Instead, we use sustainable shipping processes to efficiently deliver your month’s supply to your door without any fuss. Kiss the walk to the corner store goodbye⁠—you’ll find Feel Multivitamin waiting at your doorstep the moment you feel like you’re about to run out. 


If it’s hard to learn more about the company that makes your supplements, you should do some more digging. All too often, supplement brands are merely shell corporations of larger conglomerates with links to all sorts of nefarious industries. Opt for brands that offer total transparency and that are owned by conscientious people who share your vision.

“Feel” the best multivitamin of the decade

What is Feel Multivitamin?

  • Sustainable and high-quality
  • 100% vegan, gluten-free, and cruelty-free
  • Contains the best versions of each essential vitamin/mineral
  • Offers the actual daily value that’s healthy for your body
  • Includes lots of amazing natural substances like turmeric, citrus bioflavonoids, l-glutamine, Coenzyme Q10, and many more!
  • Delivered to your door every month⁠—no hassle, nothing to remember
  • Vacuum-sealed, sustainably-produced re-closable pouch
  • Students receive 50% off! 

A new year is dawning, and everyone says the Roaring ‘20s are back in session. There’s a feeling of excitement in the air, and consumers around the world are finally getting access to the quality of life they deserve. The magic of the internet brings everything you need right to your door, and a few minutes of research on your smartphone can educate you better than a year of college 20 years ago.

Now’s the time to embrace a total revolution in personal health. We’re learning that the human body is both more delicate and more powerful than we could have ever expected⁠—freed to use its own resources properly, our physical vessel can regenerate itself practically indefinitely.

The secrets of eternal youth and perpetual happiness are finally within our grasp, and fine-tuning our struggling bodies is the first step toward a new age. It will take everything we have to keep up with the challenges the future will bring, but you can improve your chances of taking it all in stride by embracing the latest developments in the natural health industry.

Feel Multivitamin represents the pinnacle of the supplement industry. Years of painstaking research, cutting-edge production methods, and an intuitive grasp of the latest international logistics technologies empower WeAreFeel to deliver truly unique products. Men, women, and people of all ages, genders, and backgrounds can benefit from proper nutrition, and your daily capsule of Feel Multivitamin makes staying healthy almost too easy.

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About the author
Katie Hipwell - Katie is an AfN Registered Nutritionist (RNutr) with a specialism in food and is Head of Nutrition at Feel. Katie has worked in the food supplement industry for 10 years. She has completed a Master's degree in Human Nutrition and an undergraduate degree in BSc Sport and Exercise Nutrition.
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